Augmented Reality

Fueled by inovation driven by technology

Augmented Reality (AR)

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.[1] By contrast, virtual reality replaces the real world with a simulated one.[2][3] Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Information about the environment and its objects is overlaid on the real world. This information can be virtual or real. .

Augmentation reality for entertainment

At Altech Digital Studio, we design our brochures, catalogs and other marketing collateral to be more than just handouts; they are educational & sales tools created specifically to take your company to the next level. We use innovative graphics mixed with intuitive and professional layouts so that the brochures and catalogs we create will turn readers into customers. .

Augmentation reality Applications

At Altech Digital Studio, we design our brochures, catalogs and other marketing collateral to be more than just handouts; they are educational & sales tools created specifically to take your company to the next level. We use innovative graphics mixed with intuitive and professional layouts so that the brochures and catalogs we create will turn readers into customers. .